The Koupon Media team is gearing-up for convenience and fuel retailing’s premier industry event, the NACS Show. The National Association of Convenience Stores will host over 23,500 industry stakeholders from October 11th-14th at the Las Vegas Convention Center, providing opportunities for networking, discovery of new products and services, and more. Koupon Media will be part of that dynamic mix, catching up with our clients and partners, and informing attendees about the power and unlimited potential of our mobile offers program.
How retailers can ramp up to Step 4
OAKBROOK TERRACE, Ill. -- It’s the middle of summer and I’m thinking hockey sticks. Not hockey sticks as in the 2015 Stanley Cup-winning Chicago Blackhawks—go Hawks!—but the learning “curve” so often associated with technological advances, going from a slowly increasing line to a sudden soar upward. In this case, I’m considering digital coupons and the opportunity for convenience stores.
NACS reports on the Conexxus Annual Conference highlighting Brad Van Otterloo’s discussion on Beacons in Convenience Stores in their Bits and Bites article:
Last week, Brad Van Otterloo, Koupon Media’s VP of Sales & Marketing was in Annapolis, MD to present his recommendation on how c-stores should include beacons in their shopper marketing strategy during the Conexxus Annual Conference.
Brad spoke with Jenny Bullard, CIO of Flash Foods, and Parker Burke, Director at Gilbarco Veeder-Root, following Rob Canterbury’s educational series on beacons. Rob Canterbury is the VP of Business Development for Gimbal, one of Koupon Media’s beacon partners. Canterbury spoke on why beacons will be used in convenience stores.
At The Promotion Optimization Institute, Collaborative Marketing to Execute at the Rate of Change Summit, our VP of Marketing and Sales, Brad Van Otterloo will be presenting with SwiftIQ on how we partnered to close the Omni-channel attribution gap with dynamic mobile coupons. Both Brad and Jason Lobel, CEO and Founder of SwiftIQ, will present the Kum & Go Case Study touching on how the mobile coupons delivered a 10% redemption rate, increased revenue gains, and quantified the success of each offer as well as both qualifying and quantifying the success of each offer.
Share on LinkedIn