Today is a big day for Koupon Media! The entire team is excited to announce Koupon Insights, a data and analytics engine focused on shopper promotions in the c-store industry. Koupon Insights leverages in-store sales data from its network of over 40,000 c-store retailers and leading CPG brands to deliver purchase, shopper profile, and promotion insights for its clients.
Koupon Media is excited for NACS again this year! Koupon will be showcasing its mobile offer technology, the growth of the Koupon Network, and best of all, we are making a big announcement at NACS!
Leading up to this year’s NACS show, Koupon Media is excited to announce our partnership with Skip, a scan and go technology thatprovides c-store customers with checkout control through frictionless checkout. The partnership allows Koupon Media to send CPG-funded offers to customers as they shop using Skip’s technology. As part of the alliance, Skip will integrate Koupon’s mobile offer capabilities directly into its app. When a customer is adding items to their basket, Skip will reference Koupon’s database of offers and apply or suggest relevant deals for that customer.
Kwik Fill/Red Apple convenience store chain has partnered with Koupon Media to deliver mobile offers that will increase loyalty and in-store sales. Kwik Fill joins Koupon’s client list of 28,000 major convenience stores that drive loyalty, store traffic and sales with the Koupon Platform.
The mobile offer program will deliver personalized and targeted incentives to Kwik Fill’s customers that will ultimately increase in-store purchases and link loyalty back to the rewards program. Kwik Fill’s customers will be able to enjoy money-saving incentives and rewards while Kwik Fill will be able to grow in-store sales and realize individual sale attribution.
"One area that continues to be a challenge for many retailers is the task of connecting the dots between an online mobile marketing campaign and an offline shopping experience.
Thankfully, the answer is simple. Online to offline attribution can be accomplished using mobile coupons. That’s because when it comes to how customers interact with and redeem coupons, mobile has changed the game in innumerable ways.