Koupon Media is excited for NACS again this year! Koupon will be showcasing its mobile offer technology, the growth of the Koupon Network, and best of all, we are making a big announcement at NACS!
Koupon Media is excited to announce a new partnership with GSTV, the national video network reaching targeted audiences across tens of thousands of fuel retailers, to deliver mobile offers at the pump through digital signage advertisements. By allowing brands and retailers to deliver in-store redeemable offers across a national video network, the two companies have essentially created a new consumer engagement model for the c-store space.
Welcome to our Koupon News Update series, where we share news and trends that are shaping the convenience store industry! In this week's update, learn how Koupon Media and Skip's new partnership is helping Ricker's, 7-Eleven's investment in mobile payment technology, and the FDA's crackdown on e-cigs.
Leading up to this year’s NACS show, Koupon Media is excited to announce our partnership with Skip, a scan and go technology thatprovides c-store customers with checkout control through frictionless checkout. The partnership allows Koupon Media to send CPG-funded offers to customers as they shop using Skip’s technology. As part of the alliance, Skip will integrate Koupon’s mobile offer capabilities directly into its app. When a customer is adding items to their basket, Skip will reference Koupon’s database of offers and apply or suggest relevant deals for that customer.
C-store retailers are busier than ever looking for ways to engage consumers and increase sales in a complex marketing world. Marketers have dozens of digital channels to manage and IT teams are responsible for maintaining a multitude of different technologies. In order to more efficiently engage the consumer, retailers should not only deliver mobile offers, but also centralize marketing strategies to more efficiently reach the consumer.