Our latest white paper discusses how to effectively personalize mobile offer experiences in order to gain and keep consumers for the entire customer lifecycle. Marketers who personalize web experiences see, on average, a 19% uplift in sales. With over 58% of Americans on smartphones, delivering mobile offers is a great way to take advantage of this trend.
According to Google's 2013 Mobile Path to Purchase Report, more than 1/2 of shoppers
researching products on their smartphones want to make a purchase within the hour. 69% of shoppers searching on their phone expect the items to be available within a 5-mile radius. 93% of mobile searches end in a purchase, most of them in stores.
Koupon Media proves just just how easy it is to leverage the mobile consumer path to purchase through personalziation across all four major lifecycle stages to gain and retain customers for life:
Aquisition of new customers
Conversion of trial customers to loyal customers
Maximization of sales to loyal customers
Retention of existing customer