2016 proved to be another blockbuster year not just for Koupon Media, but the mobile offer industry as a whole.
Mobile offers are more popular than ever before, with 104 million mobile coupon users in the US alone.
Between the shifting retail landscape, the onset of the connected car, and more digital channels than ever, marketers are exploring new, innovative ways to deliver personalized, data-driven, omni-channel experiences that bridge the gap from online to in-store sales. As a result, major brands and retailers are fundamentally changing the way they think about marketing to consumers.
In light of these shifts, Koupon has released its third annual State of Mobile Offers report. Download it now!
In this report, we reveal the key insights and trends that are shaping the retail landscape and the mobile offer industry in 2017:
Cross-Channel Distribution Drives Success: The number of digital channels used to deliver an offer has an exponential impact on its success. Campaigns that use as many as seven or more channels see an average of more than 200 million offer views.
Small Format Retail Outpacing Larger Retail: In 2015, small format retail categories — drug, dollar and convenience stores — outgrew larger format stores such as Target and Walmart by almost 400 percent.
Connected Cars Driving New Engagement Opportunities: The connected car services market is expected to reach $150 billion by 2030, creating new opportunities for marketers to reach consumers on-the-go. In 2017, Koupon forecasts they will deliver three times more connected car campaigns than the previous year.
With these trends comes incredible growth and major milestones for Koupon:
1 billion offers delivered since our founding
6,600 unique campaigns launched by our platform
700 million offers delivered by these campaigns
40 million customers reached by Koupon’s campaigns
90 million store trips driven by Koupon’s campaigns
Check out the press release here to learn more about this explosive growth!
Our platform has a track record of driving sales for some of the largest companies in the world. From shocking performances to groundbreaking technology, this year’s report reveals case studies and success stories of some of our most innovative campaigns with brands and retailers.
As always, our hope is this report illustrates the ongoing success of mobile offers today and the promise they hold for the future.
-The Koupon Team