Koupon Media has some exciting news coming off the long holiday weekend! Koupon and Paytronix, a leading provider of reward program solutions, have teamed up to unlock the $182b CPG market in c-stores to drive incremental visits. C-store retailers that use Paytronix technology can enhance their rewards programs by leveraging Koupon’s mobile offer capabilities and by incorporating its robust database of CPG-funded offers.
The team is looking forward to the opportunity this partnership will bring to retailers. “Adding Koupon’s CPG mobile offers to the marketing mix presents an incredible opportunity for retailers to attract new shoppers and convert them to lifelong engagement,” said Joel Fontenot Executive Chairman of Koupon. “Given the intense level of competition in the C-store space, marketers need to focus on understanding their customer – where are they coming from? what are they buying? what compels a visit to the pump and a visit to the store? – that insight includes bringing an unknown person to a known person” says Fontenot. “Connecting Koupon with Paytronix is a step toward solving that challenge for retailers.”
Retailers are already talking about the benefits of this partnership, siting how the combined capabilities have changed the marketing game, delivering ongoing value to both known and unknown c-store shoppers.
Louisville-based c-store chain Thorntons is one of the retailers already seeing benefits from the partnership. “Combining Koupon’s mobile offer capabilities and content with Paytronix’s powerful loyalty engine has changed the game for our marketing efforts,” said James Meara Sr. Manager of Loyalty at Thorntons. "Koupon’s mobile offer content and capabilities not only help us boost member acquisition, but also ensure we’re delivering ongoing value to shoppers who join our program.'"
The team at Paytronix is particularly excited about the robust Koupon Offer Network and the opportunities it holds for Payronix clients. “Paytronix continues to find new ways to expand its relationships within the retailers’ tech ecosystem, making it easier for marketers to discover new ways to drive transactions,” said Michelle Tempesta, Head of Marketing for Paytronix. “Koupon Media’s expertise to provide access to CPG funded programs will benefit C-store brands that leverage individual customer data to deliver relevant, compelling, and profitable offers.”
Read the full press release here.