Welcome to our Koupon News Update series, where we share news and trends that are shaping the convenience store industry! In this week's update, learn how Thorntons is benefiting from a Koupon/Paytronix partnership, Ricker's new cashierless checkout technology, and Coca-Cola's push into small-format retail.
C-Store Retailer Trends
Thorntons Sees Benefits From New Paytronix & Koupon Media Partnership
- Thorntons Inc. is boosting its loyalty program through a new partnership between Koupon Media, a mobile offer platform and promotion network for small format retail, and Paytronix, a provider of reward program solutions.
- Convenience stores that use Paytronix technology can now enhance their rewards program by leveraging Koupon's mobile offer capabilities and incorporating its database of consumer packaged goods (CPG) funded offers, the companies stated.
- "Combining Koupon's mobile offer capabilities and content with Paytronix's powerful loyalty engine has changed the game for our marketing efforts," said James Meara, senior manager of loyalty at Thorntons. "Koupon's mobile offer content and capabilities not only help us boost member acquisition, but also ensure we're delivering ongoing value to shoppers who join our program."
- Insight: Koupon and Paytronix partner to deliver CPG offers through Thorntons Refreshing Rewards program, increasing store traffic and delivering sales lift.
Quality Dairy Chain to Begin Home Delivery of 2,000-Plus Products
- Lansing-based Quality Dairy is teaming up with Vroom Delivery to bring c-store items such as fresh food, beverages, snacks, groceries and other household items to its customers. The delivery service also offers daily specials, according to the chain's QD Quick Delivery website.
- "Today's customers want a different kind of convenience, and we are proud to carry on QD's legacy of customer-focused programs with the addition of QD Quick Delivery."
- Insight: C-store retailers are implementing new technologies to reach customers wherever they are.
Ricker’s Debuts New Checkout Technology
- Ricker’s and Skip are rolling out a new frictionless checkout technology—a hybrid of mobile pay and AmazonGo “just walk out” experiences—to customers in 58 Ricker’s stores in Indiana.
- Skip’s selection of Ricker’s was not only one of merit, based on success, but due to Ricker’s dedication to customer centric retail experiences via clean convenience, a strong commitment to the Indiana community, best-in-class customer service, and a long history of corporate trust.
- “We are so excited to work with Ricker’s to tailor our proven product specifically to the convenience store customer experience. Their long standing dedication to this objective and vision for the future was a match made in heaven for Skip,” said Chase Thomason, CEO and founder of Skip.
- Insight: Skip is making cashierless checkout technology available to traditional convenience stores as AmazonGo and Zippin continue to grow.
Shell and GM Expand Frictionless Fuel Payment
- Shell Oil Co. and General Motors announced that Shell-branded gas stations in the U.S. now will accept the industry’s first-ever embedded, in-dash fuel payment and loyalty experience.
- Chevrolet, Buick, GMC and Cadillac drivers can fill up their vehicles at Shell stations with Shell Pay & Save within GM Marketplace and pay directly from their vehicle’s infotainment screens. Customers also can earn and redeem Fuel Rewards savings at the same time.
- Insight: Shell and GM are taking advantage of new connected car technology to better serve customers.
Zippin is the first Amazon Go rival to open an automated checkout store
- With the opening of Zippin, San Francisco gets its first automated checkout market, which will expand up to nearly 500 square feet to become a full-sized cashier-free convenience store in the coming months, says Motukuri. Not only a first for San Francisco, Zippin–as far as we can tell–is the first Amazon Go rival to open to the public anywhere.
- Zippin’s store is a prototype, meant to showcase the technology for potential clients and investors, not to turn a profit. Zippin is ultimately in the business of selling tech to other people’s stores.
- Insight: Several companies are raising capital to compete with Amazon Go's next generation store.
Coca-Cola’s Costa Acquisition Seen as ‘Wise Step’
- The Coca-Cola Co. has announced plans to acquire Costa Ltd., the global coffee brand based in Britain, for $5.1 billion, a move that gives Coke a strong coffee platform in more than 30 countries with potential for future expansion, according to Coca-Cola.
- A leading brand, Costa has nearly 4,000 retail outlets, for-home coffee formats, a state-of-the-art roastery and a coffee-vending operation called Costa Express that serves barista-quality coffee in a variety of on-the-go locations, including gas stations, movie theaters and travel hubs.
- Insight: Coca-Cola is trying to reach on-the-go customers with the purchase of Costa's small-format retail stores.