Koupon Media is excited to announce a new partnership with GSTV, the national video network reaching targeted audiences across tens of thousands of fuel retailers, to deliver mobile offers at the pump through digital signage advertisements. By allowing brands and retailers to deliver in-store redeemable offers across a national video network, the two companies have essentially created a new consumer engagement model for the c-store space.
The Koupon Media team thinks that the two companies have been marching towards the same goal. “By combining the reach of Koupon’s network and mobile offer technology with GSTV’s full sight, sound and motion video network, both CPG brands and retailers can better drive customers into the store using compelling digital promotions” said Joel Fontenot, Executive Chairman of Koupon Media.
The GSTV team is excited to close the loop on digital signage promotions. “Not only do redeemable offers make digital video content more compelling, but CPG brands and retailers will now have access to a more complete view of the shopper, from the delivery of the offer at-the-pump to the redemption at the POS inside the c-store” said Dan Trotzer, EVP, Strategy at GSTV.