Koupon Media announced today that its much anticipated Koupon Offer Network has launched and is now live.
The Koupon Offer Network allows brands to access the only mobile coupon network that places coupons into the hands of consumers when they are ready to buy through retail geo-fencing, audience targeting and multi-channel distribution. Analytics pulled from Koupon's Offer Network database and verified by the beta clients shows the incremental volume growth of 12% was driven by coupon redemption rates that were 500% higher than national benchmarks.
Koupon’s technology is currently powering coupon solutions for over 25,000 retail stores and has delivered more than 250 million offers to date. Members of the network will have access to Koupon’s offer targeting technology allowing marketers to target customers in specific locations or based on past offer usage. Members will also be provided a team of offer experts that help create and manage offer campaigns.
“Koupon Offer Network gives participating retailers a way to leverage brand offers to drive store traffic and grow the average spend of customers” said TJ Person, Koupon Media’s CEO.
Not only are Koupon Offer Network clients driving sales growth, but they are getting valuable analytics about customer behavior, improved targeting and complimentary items sold. A number of leading convenience stores and brands have joined the Koupon Offer Network.
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