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Koupon Media in Ad Age


If you can walk and chew gum at the same time, chances are you now can win prizes from Trident, at least if you live in the Midwest and mid-South territory of Kum & Go convenience stores. Through a pilot project with Cincinnati-based startup Strap, which specializes in using data from wearable devices for marketing, the Mondelez gum brand has launched Change Health Every Week (C.H.E.W.) Users can share their data, such as steps, through the retailer's app to earn prizes via mobile couponing platform Koupon Media. For example, when a user reaches 10,000 steps, they might get an offer for a free pack of Trident.

Read the full article here. 


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