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Scratcher Offer Drives $1 Mill in Sales

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2018 State of the Industry, Mobile Offers in Convenience Stores

In our 4th annual State of the Industry report, we highlight the changing retail landscape and shifting consumer shopping patterns that are paving the way for the rise of mobile offers in the $233b convenience store industry.

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Commuting Media: The Newest Marketing Vehicle

Commuting media is transforming mobile marketing by allowing brands and retailers to reach on-the-go consumers with contextual offers directly in their vehicle through channels like Waze, OnStar, GasBuddy and the connected car. 
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The Rise of Small Format Retail

After decades of big-box expansion, the retail industry is now shifting to smaller stores. In 2015, small format retail categories — drug, dollar and convenience store — outgrew larger format stores by almost 400%, and now make up a more than $1 trillion market. This growth is no accident. Demographic shifts paired with online shopping behavior and shifting consumer demands are forcing leading retailers to think small.

We have some good news, bad news, and great news for marketers. Consumers are becoming more and more mobile-centric, with the average adult spending approximately 3 hours and 8 minutes on their mobile device each day – that’s the good news. But as time spent on mobile devices continues to climb, the attention span of the average adult is rapidly declining – that’s the bad news. According to TIME, people are now losing concentration after 8 seconds – that’s less than a goldfish! These stats indicate that your marketing efforts must instantly engage consumers in less than 8 seconds. Download now to learn how gamification can help you engage consumers and drive sales!

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