In our 4th annual State of the Industry report, we highlight the changing retail landscape and shifting consumer shopping patterns that are paving the way for the rise of mobile offers in the $233b convenience store industry.
After decades of big-box expansion, the retail industry is now shifting to smaller stores. In 2015, small format retail categories — drug, dollar and convenience store — outgrew larger format stores by almost 400%, and now make up a more than $1 trillion market. This growth is no accident. Demographic shifts paired with online shopping behavior and shifting consumer demands are forcing leading retailers to think small.
With over 1.5 million apps available today, finding unique ways to engage customers and drive in-store trips is becoming increasingly difficult. Luckily, there is a simple solution to ensure consumers are not only downloading your app, but also using it on a day-to-day basis. Download to learn how one c-store's app now drives 3 million views per month!
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