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Millennials + Mobile Offers = Perfect Pair

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2018 State of the Industry, Mobile Offers in Convenience Stores

In our 4th annual State of the Industry report, we highlight the changing retail landscape and shifting consumer shopping patterns that are paving the way for the rise of mobile offers in the $233b convenience store industry.

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Commuting Media: The Newest Marketing Vehicle

Commuting media is transforming mobile marketing by allowing brands and retailers to reach on-the-go consumers with contextual offers directly in their vehicle through channels like Waze, OnStar, GasBuddy and the connected car. 
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The Rise of Small Format Retail

After decades of big-box expansion, the retail industry is now shifting to smaller stores. In 2015, small format retail categories — drug, dollar and convenience store — outgrew larger format stores by almost 400%, and now make up a more than $1 trillion market. This growth is no accident. Demographic shifts paired with online shopping behavior and shifting consumer demands are forcing leading retailers to think small.

Millennial shoppers contribute a staggering $1.3 trillion to annual consumer spending. Millennials are characterized by their reliance on the internet, mobile technology, crowdsourcing, and instant gratification, yet, they are not impulsive shoppers. Having grown up in the digital age and the most recent U.S. recession, Millennials appreciate expediency however, they also want to get the best deal.

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