The vast majority of our day-to-day lives boil down to a single thing: routine. In fact, about 40 percent of our daily activities are performed in almost the same situations (Science Daily (2014). Keeping this in mind, it is imperative as a marketer to focus on incorporating yourcampaigns into existing habits – because no matter how much marketing you throw at your consumers, it is nearly impossible to influence a behavior that has already become a habitual decision (AdAge, 2012).
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