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Harnessing the Power of Habit

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2018 State of the Industry, Mobile Offers in Convenience Stores

In our 4th annual State of the Industry report, we highlight the changing retail landscape and shifting consumer shopping patterns that are paving the way for the rise of mobile offers in the $233b convenience store industry.

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Commuting Media: The Newest Marketing Vehicle

Commuting media is transforming mobile marketing by allowing brands and retailers to reach on-the-go consumers with contextual offers directly in their vehicle through channels like Waze, OnStar, GasBuddy and the connected car. 
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The Rise of Small Format Retail

After decades of big-box expansion, the retail industry is now shifting to smaller stores. In 2015, small format retail categories — drug, dollar and convenience store — outgrew larger format stores by almost 400%, and now make up a more than $1 trillion market. This growth is no accident. Demographic shifts paired with online shopping behavior and shifting consumer demands are forcing leading retailers to think small.

The vast majority of our day-to-day lives boil down to a single thing: routine. In fact, about 40 percent of our daily activities are performed in almost the same situations (Science Daily (2014). Keeping this in mind, it is imperative as a marketer to focus on incorporating yourcampaigns into existing habits – because no matter how much marketing you throw at your consumers, it is nearly impossible to influence a behavior that has already become a habitual decision (AdAge, 2012).

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