Koupon is excited to announce its most encompassing report to-date titled, The State of the Coupon Industry. The report provides data and key industry insights into what has happened to the mobile coupon industry, where it is going and how Koupon has kept up with the exponential growth. The report was formed using both owned and partner data collected throughout 2015. The report answers frequently asked marketing questions, dives into industry benchmarks and illustrates success with 5 successful case studies. Data in the report points to the growing trend of mobile coupons in mobile marketing including:
- 42% of mobile users have used a mobile coupon
- 39% of customers spend more if they receive a personalized coupon
- 60% of customers would adopt mobile payments if offered coupons
- In 2015 Koupon Media offers drove 20 million total store trips and $100 million in revenue for brand and retail partners.
The piece is meant to serve as a guiding light for readers as they approach the digital coupon industry either for the first, or the umpteenth time. Because of this mass movement towards digital platforms to satisfy retail needs, we expect interest in this topic to grow steadily through 2016 as the trend continues. As you continue to plan your digital couponing efforts, we advise you to take advantage of the information provided in the Koupon State of the Coupon Industry.