The convenience store channel has long played a significant role in serving consumers’ CPG needs. It is a destination for convenient and immediate consumption purchases. Now more than ever, convenience stores are poised to offer even more opportunity for CPG's.
A younger, more frugal generation is now looking to fuel up without slowing down, and turning to convenience stores. Millennials are more likely to stop and buy items, particularly food items at convenience stores than any other age group, said Jeff Lenard, NACS spokesman in USA Today.
The Koupon Offer Network helps CPGs take advantage of the opportunity to serve this convenience population, with a technology that is proven to drive in-store sales and close the online to offline attribution gap. CPGs companies are able to drive equity as well as brand awareness and volume, while increasing in-store sales. We make the process simple and centrally located. Our Offer Network allows our CPG brand clients to easily distribute mobile offers to convenience shoppers when they are in-store and ready to buy.