Last year a leading tea brand launched new packaging and was faced with the challenge of driving trial while also maintaining its existing consumer base. Looking for a solution to reach the right channels and beverage-seeking consumers, the brand came to Koupon Media.
As the largest promotion network in small format retail, Koupon Media connect CPGs with over 30,000 convenience store retailers to launch mobile offer campaigns that grow sales. This made it an excellent channel for helping the tea brand accomplish its goals.
Koupon helped the brand by creating a mobile offer strategy that engaged a targeted audience of c-store shoppers. Leveraging both retailer and media channels, the brand launched a buy one, get one free mobile offer campaign.
Through the Offer Network, the brand garnered the retail support needed reach c-store customers and drive sales. With over 17,000 participating c-store locations, the brand was given a national presence and the retailer-owned channels needed to reach shoppers — allowing the brand to drive conversion with the most engaged c-store audience in the industry.
Knowing it needed to expand its reach beyond loyal c-store shoppers, the brand also leveraged media channels to engage millennials and deal-seeking shoppers who were inclined to purchase a beverage at a nearby c-store.
In this case study, we’ll highlight how the tea brand garnered support from 17,000 c-store locations, drove an increase in spend per basket, and witnessed an 85.9% lift in year-over-year sales growth.