Over the last two months of the COVID-19 pandemic, c-store retailers have heightened their focus on in-store sales and driving increased digital engagement. We’re happy to report that these efforts are paying off! Both sales and trips have improved in each of the last four weeks, when compared to the previous week. For the first time since the pandemic began, weekly in-store sales now exceed year-ago levels.
Having closely tracked the impact of COVID-19 on buying behavior in grocery and drug stores since mid-February, shopper intelligence leader Catalina has compared sales data with its partner Koupon, the leading promotion solution provider for small format retail, to gain a more holistic understanding of the pandemic’s impact on cross-channel consumer purchases.
Consumer lives have changed dramatically in March and April in response to COVID-19 impacts. In order to serve evolving consumer needs, convenience store retailers have quickly tailored operating practices and product mix while taking into account their unique operating context.
Over the past few weeks, we have all faced new and unprecedented challenges. During this time, we wanted to assure you that we’re here for you as a resource. Our Koupon Insights team has been closely monitoring COVID-19 developments and how it’s impacting the convenience store channel.
CPG brands will have a seamless point of distribution across the expansive network of independent c-stores
Koupon is announcing a partnership with National Retail Solutions, the leader in Point of Sale technology for independently owned convenience stores. This partnership will enable CPG brands in the Koupon Network to deliver promotions across NRS’ network of independently owned C-stores.
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