It’s back-to-school time in many parts of the country and parents and schools are establishing new patterns for the Fall season. In the c-store space, CPG brands and retailers are partnering to proactively bring innovative new products to consumers. Simultaneously, brands and retailers are also responding to spiking consumer demand by increasing distribution for existing products. Today we take a look at SKU-level unit sales over the past six months to identify how consumer purchase behavior is trending in c-stores.
The resilient nature of convenience stores continues to hold true, as consumers turn to the channel time and time again. Through adaptation and innovation, both c-store retailers and CPG brands are rising to the challenge of meeting the rapidly changing consumer needs. After diving into specific categories in recent posts, today we take look at overall in-store trends.
The summer heat isn’t letting up and consumers are responding by reaching for refreshing drinks to quench their thirst. But no matter the season, Beverages represent a key trip and sales driver for c-store retailers, as well as the second largest in-store gross margin contributor.
Consumers are driving historic in-store annual sales and basket growth for c-store retailers. This growth continues to affirm the essential value of the channel in the midst of a dramatic increase in confirmed COVID-19 cases in the Sun Belt.
As convenience store retailers and manufacturers adapt in the era of COVID-19, our Koupon Insights team is continuing to monitor how consumer buying behavior is changing. It’s no surprise that Alcohol and Tobacco have been consistently strong performers in recent months, so over the next few posts we will take a deeper dive into other key categories that will continue to drive in-store traffic and sales over the long term.
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