We are 100 days into the COVID-19 crisis and what is most remarkable about the convenience channel is what hasn’t changed. Consumers continue to prove the essential nature of c-stores, while c-store retailers continue to innovate by anticipating and delivering on changing consumer expectations.
In a time of great change, c-store retailers continue to show remarkable vigor and resiliency in satisfying evolving consumer needs. Throughout the COVID-19 crisis American consumers have consistently turned to the convenience store channel; retailers are growing in-store sales and c-store as a business is once again growing.
Over the last two months of the COVID-19 pandemic, c-store retailers have heightened their focus on in-store sales and driving increased digital engagement. We’re happy to report that these efforts are paying off! Both sales and trips have improved in each of the last four weeks, when compared to the previous week. For the first time since the pandemic began, weekly in-store sales now exceed year-ago levels.
Having closely tracked the impact of COVID-19 on buying behavior in grocery and drug stores since mid-February, shopper intelligence leader Catalina has compared sales data with its partner Koupon, the leading promotion solution provider for small format retail, to gain a more holistic understanding of the pandemic’s impact on cross-channel consumer purchases.
Consumer lives have changed dramatically in March and April in response to COVID-19 impacts. In order to serve evolving consumer needs, convenience store retailers have quickly tailored operating practices and product mix while taking into account their unique operating context.
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