The Koupon Media team is gearing-up for convenience and fuel retailing’s premier industry event, the NACS Show. The National Association of Convenience Stores will host over 23,500 industry stakeholders from October 11th-14th at the Las Vegas Convention Center, providing opportunities for networking, discovery of new products and services, and more. Koupon Media will be part of that dynamic mix, catching up with our clients and partners, and informing attendees about the power and unlimited potential of our mobile offers program.
Our team is most excited about this year’s NACS educational series—55 different sessions exploring how to best leverage next-generation technology to improve efficiency, cost effectiveness, and c-store shopper engagement. The major themes during this year’s carefully crafted sessions surround being disruptive with today’s available technology, livening up loyalty programs, streamlining payment and operation solutions, to ultimatley increase revenue.
It is impossible to talk about disruptive innovation and efficiency without talking about how mobile fits into a c-stores’ marketing and sales strategy. Mobile technology allows retailers to accurately reach target markets, and to initiate effective, relevant, location-based and real time communication with shoppers. The ability to engage with shoppers meaningfully generates significantly higher conversion rates, and by collecting data in real time, c-store retailers are able to make decisions based on pinpointed location and time, and a shopper’s preferences at an exact moment.
Mobile offers not only directly impact conversion rates, but they maximize efficiency. In addition to reaching target markets at the right place and time, mobile offers motivate shoppers to take advantage of a promotion. A mobile offers program is a foolproof way to streamline marketing and sales initiatives, increasing sales and gaining loyalty where consumers are irrefutably interacting the most—on their mobile devices.