Over the past few years, a variety of innovative promotional tactics have emerged to reach consumers. And as time spent on mobile devices increases daily, these tactics must reach consumers in the digital world and drive them in-store to make a physical purchase.
Mobile offers have emerged as the go-to promotional strategy for marketers, allowing them to reach consumers on their mobile devices and incentivize in-store trips.
Mobile offers can be used to describe a variety of different offer types, including:
- Mobile coupons
- Mobile rebates
- Loyalty add-to-card offers
- Mobile gift cards
- Mobile scratchers (gamification)
- Restricted offers (tobacco offers)
Who redeems mobile offers?
As mobile technology has continued to grow over the past several years and more promotional offer types have become available, there has been an increase in the number of people redeeming mobile offers.
In 2016, mobile offers users grew by 11% to 104 million. Mobile offer usage is especially skyrocketing with millennials. In fact, nearly half of millennial coupon users in the US used more mobile coupons in 2015 than in 2014.
Who distributes mobile offers and why?
Brand and retail marketers are turning to mobile offers because they simplify not only their lives, but also the lives of consumers.
Mobile offers provide marketers visibility into the preferences of their consumers, while collecting real time data at each point in the consumer’s journey. By tracking every engagement through the redemption process and connecting it to the consumer’s purchase, marketers can easily see how a mobile offer campaign impacts buying habits.
As the influence of mobile grows and lifestyles become more active, the use of mobile offers will only rise – for the benefit of marketers and consumers alike. Providing consumers with an ease of use, while providing marketers with an ease of distribution and valuable shopper insights, we predict that mobile offers will prove to be the leader in promotion tactics.
Download our piece to learn why mobile offers are gaining popularity with marketers, and which distribution channels are best suited for your marketing goals!