Last week, Brad Van Otterloo, Koupon Media’s VP of Sales & Marketing was in Annapolis, MD to present his recommendation on how c-stores should include beacons in their shopper marketing strategy during the Conexxus Annual Conference.
Brad spoke with Jenny Bullard, CIO of Flash Foods, and Parker Burke, Director at Gilbarco Veeder-Root, following Rob Canterbury’s educational series on beacons. Rob Canterbury is the VP of Business Development for Gimbal, one of Koupon Media’s beacon partners. Canterbury spoke on why beacons will be used in convenience stores.
At The Promotion Optimization Institute, Collaborative Marketing to Execute at the Rate of Change Summit, our VP of Marketing and Sales, Brad Van Otterloo will be presenting with SwiftIQ on how we partnered to close the Omni-channel attribution gap with dynamic mobile coupons. Both Brad and Jason Lobel, CEO and Founder of SwiftIQ, will present the Kum & Go Case Study touching on how the mobile coupons delivered a 10% redemption rate, increased revenue gains, and quantified the success of each offer as well as both qualifying and quantifying the success of each offer.
Koupon Media is excited to announce that we have been selected to star in our very own couponing reality TV show called ‘Targeted’ on the E! Network. Expected to launch early fall, the mini-series will follow the sensational Koupon Media team as they target specific celebrities with surprise & delight mobile coupons based off of their past purchasing behavior.
Koupon Media is thrilled to be joining the retail industry’s greatest innovators in New York City, January 11th-13th, for the National Retail Federation’s BIG Show. This annual convention and EXPO attracts over 30,000 retail executives and marketers from around the world who are eager to bring their brands to the next level by discovering the most effective solutions and industry tools.
At eTail West, our CEO, TJ Person was a featured panelist along with other marketing executives from Sports Authority, Columbia, Papa Johns, and JC Penney. The panel was a discussion about how a retailer can become a fully integrated omni-channel organization that delivers upon that “omni-channel” promise. Here are come of the questions TJ answered: