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Koupon Media Blog

Recent news, content, and other important information about Koupon Media

February 16

In the Greenlight: Meet Danna Pereira, Client Success Manager

Welcome to our blog series In the Greenlight, where you can get an inside glimpse into the Koupon team! We’ve never been much to brag, but we think our team is pretty incredible and they deserve their time in the spotlight. This week we sat down with Danna Pereira, one of our Client Success Managers.

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February 07

The Mobile Offer Intersection — Thoughts on Koupon’s 2017 State of the Industry Report

In 2008 two entrepreneurs in Sweden launched Spotify, a music streaming service that would forever change how people consume digital music. Unlike previous online music services that charged a price per download, Spotify paid royalties to artists on a per-stream basis, and then passed these costs down to users in the form of a fixed monthly payment.
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February 03

6 Best Practices For Your Next SMS Offer Campaign

The mobile device continues to present an array of channels and opportunities to reach consumers. But in the race to reach consumers through each and every channel, one of the most basic functions of the mobile device - SMS - is often forgotten.

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January 25

Koupon Releases Its 3rd Annual State of Mobile Offers Report, Documenting 1 Billion Offers Delivered Since Its Founding

2016 proved to be another blockbuster year not just for Koupon Media, but the mobile offer industry as a whole.

Mobile offers are more popular than ever before, with 104 million mobile coupon users in the US alone.
Between the shifting retail landscape, the onset of the connected car, and more digital channels than ever, marketers are exploring new, innovative ways to deliver personalized, data-driven, omni-channel experiences that bridge the gap from online to in-store sales.

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January 19

2017: The Year to Look Beyond the App

2016 proved to be another explosive year for mobile offers. The number of US mobile offer users grew 11% to 104 million in 2016, which means it’s safe to say that mobile offers have gone mainstream. Yet as mobile offers continue to produce staggering results, the question of where to place these offers continues to rise.

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