Welcome to our blog series In the Greenlight, where you can get an inside glimpse into the Koupon team! We’ve never been much to brag, but we think our team is pretty incredible and they deserve their time in the spotlight. This week we sat down with Danna Pereira, one of our Client Success Managers.
The mobile device continues to present an array of channels and opportunities to reach consumers. But in the race to reach consumers through each and every channel, one of the most basic functions of the mobile device - SMS - is often forgotten.
2016 proved to be another blockbuster year not just for Koupon Media, but the mobile offer industry as a whole.
Mobile offers are more popular than ever before, with 104 million mobile coupon users in the US alone.
Between the shifting retail landscape, the onset of the connected car, and more digital channels than ever, marketers are exploring new, innovative ways to deliver personalized, data-driven, omni-channel experiences that bridge the gap from online to in-store sales.
2016 proved to be another explosive year for mobile offers. The number of US mobile offer users grew 11% to 104 million in 2016, which means it’s safe to say that mobile offers have gone mainstream. Yet as mobile offers continue to produce staggering results, the question of where to place these offers continues to rise.