Mobile apps have emerged as the centerpiece of marketing strategies for many small format retailers, and for good reason – mobile apps have proven to be one of the best ways to engage valuable retail customers.
The retail industry has long been dominated by big-box giants. For years, big-box retailers – large-scale stores such as Walmart, Target and Office Depot – were untouchable competitors within the retail industry. In recent years, however, this growth has slowed and major retailers have downsized or closed their doors altogether. In the face of this slowed growth comes what some might call the end of the big-box era.
After a series of store closures and reports of declining sales, the end of 2017 marks yet another year of change for the retail industry.
Despite some rather daunting outlooks on the future of brick and mortar shopping, there are some retail categories experiencing healthy growth — specifically, small format retailers like convenience stores.
Our conversations with retail clients often begin with the mobile app, and for good reason — mobile apps are one of the best ways to engage retail customers, drive store traffic and grow sales. But after delivering more than 3 billion offers, we’ve learned that apps can’t be the only part to a retailer’s offer strategy. That’s why we recommend reaching customers across multiple digital channels.
Last week at the NACS Show our CRO, Brand Van Otterloo, spoke about a growing challenge among the convenience store industry: getting people from the pump into the store.
Here’s a quick recap, in case you missed it. You can also check it out on Convenience Store News.