Over the past few years, a variety of innovative promotional tactics have emerged to reach consumers. And as time spent on mobile devices increases daily, these tactics must reach consumers in the digital world and drive them in-store to make a physical purchase.
The summer season is right around the corner, which cues the start of BBQs, days at the pool and weekends at the lake. Based on the stats, these summer activities prompt the rise of alcohol sales, with beer witnessing the biggest jump in sales. According to the Wall Street Journal, roughly a third of beer sales in the US take place between Memorial Day and Labor Day. The most critical week of that time frame is July Fourth, when sales are traditionally 30-40% higher than the average week.
More and more consumers are leading on-the-go lifestyles, creating a demand for convenient shopping experiences. As these demands continue to rise, small format stores - drug, dollar and convenience stores - are emerging as a natural fit.
The growth in small format retail is presenting a tremendous opportunity for CPG brands, but reaching on-the-go consumers and driving them in-store presents a new challenge for marketers. Watch our video to learn how a major CPG brand overcame these challenges with Koupon Media's Redeemable Ad solution.