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Koupon Media Blog

Recent news, content, and other important information about Koupon Media

April 12

What Is a Mobile Offer?

Over the past few years, a variety of innovative promotional tactics have emerged to reach consumers. And as time spent on mobile devices increases daily, these tactics must reach consumers in the digital world and drive them in-store to make a physical purchase.  

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April 05

Vlog: Why Convenience is the Future of Retail

After decades of big-box expansion, the retail industry is shifting to smaller stores. In 2015, small format retail categories - drug, dollar and convenience stores - outgrew larger format stores by almost 400%, and now make up a $1 trillion market. 
 
The convenience store industry is fueling this growth. In 2015 alone, in-store sales rose by 5.8% making the $600 billion industry the fastest growing vertical in retail. 
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March 31

Heat Up Your Summer Alcohol Sales with Mobile Rebates

The summer season is right around the corner, which cues the start of BBQs, days at the pool and weekends at the lake. Based on the stats, these summer activities prompt the rise of alcohol sales, with beer witnessing the biggest jump in sales. According to the Wall Street Journal, roughly a third of beer sales in the US take place between Memorial Day and Labor Day. The most critical week of that time frame is July Fourth, when sales are traditionally 30-40% higher than the average week.

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March 29

MAPCO Selects Koupon Media to Power Its Mobile Offer Program

Koupon to provide MAPCO with mobile offers that drive customer loyalty and increase sales in-store.

Koupon Media is proud to announce that MAPCO, a large convenience store chain that operates 300+ locations in the southeast, has selected us to power its mobile offer program! Koupon Media will deliver mobile offers that drive consumer loyalty, increase in-store sales and eliminate coupon fraud. Koupon is proud to have MAPCO join its growing list of more than 43,000 major convenience stores, which reach over 40 million consumers through the Koupon Platform.
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March 23

Vlog: How a Major CPG Brand Drove 400% Growth with Mobile Offers

More and more consumers are leading on-the-go lifestyles, creating a demand for convenient shopping experiences. As these demands continue to rise, small format stores - drug, dollar and convenience stores - are emerging as a natural fit. 

The growth in small format retail is presenting a tremendous opportunity for CPG brands, but reaching on-the-go consumers and driving them in-store presents a new challenge for marketers. Watch our video to learn how a major CPG brand overcame these challenges with Koupon Media's Redeemable Ad solution. 

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