There is something undeniably irresistible about scratch offs.
While they’re generally just fun to use, a large bit of the scratch-off appeal (whether we’re talking lottery tickets or retail coupons) is rooted in the human craving for instant gratification. All marketers function as consumers on the side, so it is easy for us to understand the added fun and value associated with (pardon the pun) scratching this consumer itch. For this reason, Koupon Media has developed Scratcher Offers, a mobile scratch off solution for brand and retail clients within its widely used Koupon Offer Viewer.
For those of you who might be unfamiliar with “Scratcher” style, here are a couple of fast facts:
Today, Koupon Scratcher clients are thriving. After implementing our Scratcher Offers, many of our clients have seen campaign performance in terms of redemption rates soar over 9x the returns from other digital scratch-off products.
Want to learn more about the Koupon Scratcher? Download our 3 page Koupon Scratcher piece now.