Koupon Media is excited to announce the launch of the Koupon Partnership Program. This program is a robust ecosystem designed to equip brands and retailers with the resources they need to expand their reach while also simplifying the mobile coupon redemption process.
“The goal of the Koupon Partnership Program is to revolutionize how brands and retailers deliver offers that grow sales,” said Bill Ogle, our CEO. “By opening up Koupon’s broad set of capabilities to an even wider community of mobile industry leaders, we’re able to strengthen the value of our offerings with the latest innovations in the brand and retail spaces. This partnership program brings all aspects of the mobile offer process together to accelerate performance from distribution to secure, in-store redemption.”
Today’s news comes in the wake of previous partnership announcements with industry leaders, including GM Onstar, GasBuddy, Verifone and Gimbal. Today, Koupon announced the addition of the following partners to its growing ecosystem:
- Urban Airship: Koupon and Urban Airship, a digital growth platform, have partnered to enable brands and retailers to send push notifications to customers on mobile apps, mobile wallets, websites and other channels.
- Waterfall: Koupon and Waterfall, a mobile engagement and CRM platform provider, have partnered to allow brands and retailers to seamlessly send incentives and easily launch SMS and MMS campaigns with mobile offers.
- ShareThis: Koupon and ShareThis, a sharing intelligence company that helps marketers and publishers unlock powerful data insights to fuel customer growth, have partnered to expand the reach of mobile offer campaigns through the mobile web.
- One20: Koupon and One20, a free membership community built exclusively for professional truck drivers with a reach up to 4 million, have partnered to bring additional mobile offers and incentives to millions of truckers.
“Koupon’s Partnership Program provides us with a critical enhancement to boost both engagement and sales within our customer base,” said Matt Silk, head of strategy at Waterfall. “Helping our clients measure true end-to-end effectiveness of their mobile engagements is the holy grail for marketers. We’ve seen a massive increase in demand as clients know clearly what each incremental dollar drives to the bottom line.”
Added Ogle, “One of the hardest parts for brands and retailers when it comes to mobile coupons is reaching the people most likely to redeem. As we welcome new partners into our ecosystem, we look forward to continuing to meet this challenge head on, working with brands and retailers to deliver mobile coupons to customers on the path to purchase.”
Partners are selected via an open invitation process. Companies interested in becoming a partner, can apply here.