In 2015, Koupon Media launched its Offer Network to connect CPG brands with small format retailers to power mobile offer campaigns that grow sales. Focused on convenience, dollar and drug categories, the Offer Network now powers mobile offers for over 33,000 retail locations and leading CPGs, making it the largest promotion network in small format retail.
In just two years, the number of annual Offer Network campaigns has grown by more than 500%. Not only has Koupon Media sourced more campaigns each year, but the reach and duration of the campaigns has also increased. The average size of an Offer Network campaign has grown by 300%, driven by an increasing number of repeat campaigns from major CPG brands. Koupon expects this growth to continue in 2018 with plans to double the number of its campaigns once again.
“The Offer Network is revolutionizing how brands deliver offers in the convenience industry,” said Bill Ogle, CEO of Koupon Media. “The growth witnessed over the past year validates the solution the Offer Network brings to these major brands. Through the Offer Network, we are strengthening the value of brand offerings with the latest innovations in the space. The Offer Network brings all aspects of the mobile offer process together to accelerate performance - from brand distribution to secure, in-store redemption.”
As the Offer Network continues to grow, this solution becomes more impactful for brands and retailers alike. Tens of thousands of small format retail locations across the US now participate in the Offer Network and over 30 major CPG brands in packaged beverage, snacks, candy, beer and tobacco categories have implemented campaigns to distribute content through Koupon Media.