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What Is a Mobile Offer?

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2017 State of Mobile Offers

2016 proved to be another blockbuster year not just for Koupon Media, but the mobile offer industry as a whole. In this year’s report, we’ll review some of the key trends in the mobile offer industry and share some of Koupon’s insights and success stories from 2016.

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Mobile Coupon Marketing: Best Practices

With more and more consumers using their smartphones in-store (84% to be exact), retailers and brands can benefit immensely from the use of mobile coupons. 
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2016 C-Store Industry Report

This report studies the major factors that have played into the recent growth of the convenience industry. These findings provide marketers with key insights on how to leverage the opportunities presented by c-stores to continue growth and increase sales. 

Mobile offers have emerged as the go-to promotional strategy for marketers, allowing them to reach consumers in the digital world and drive them in-store to make a physical purchase.

But what exactly is a mobile offer?

Mobile offers can be used to describe a variety of different offer types, including:

  • Mobile coupons
  • Mobile rebates
  • Loyalty add-to-card offers
  • Mobile gift cards
  • Mobile scratchers (gamification)
  • Restricted offers (tobacco offers)

Download our report to learn more!

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