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What Is a Mobile Offer?

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2017 State of Mobile Offers

2016 proved to be another blockbuster year not just for Koupon Media, but the mobile offer industry as a whole. In this year’s report, we’ll review some of the key trends in the mobile offer industry and share some of Koupon’s insights and success stories from 2016.

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Commuting Media: The Newest Marketing Vehicle

Commuting media is transforming mobile marketing by allowing brands and retailers to reach on-the-go consumers with contextual offers directly in their vehicle through channels like Waze, OnStar, GasBuddy and the connected car. 
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The Rise of Small Format Retail

After decades of big-box expansion, the retail industry is now shifting to smaller stores. In 2015, small format retail categories — drug, dollar and convenience store — outgrew larger format stores by almost 400%, and now make up a more than $1 trillion market. This growth is no accident. Demographic shifts paired with online shopping behavior and shifting consumer demands are forcing leading retailers to think small.

Mobile offers have emerged as the go-to promotional strategy for marketers, allowing them to reach consumers in the digital world and drive them in-store to make a physical purchase.

But what exactly is a mobile offer?

Mobile offers can be used to describe a variety of different offer types, including:

  • Mobile coupons
  • Mobile rebates
  • Loyalty add-to-card offers
  • Mobile gift cards
  • Mobile scratchers (gamification)
  • Restricted offers (tobacco offers)

Download our report to learn more!

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