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Successfully Delivering In-App Mobile Offers

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2017 State of Mobile Offers

2016 proved to be another blockbuster year not just for Koupon Media, but the mobile offer industry as a whole. In this year’s report, we’ll review some of the key trends in the mobile offer industry and share some of Koupon’s insights and success stories from 2016.

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Commuting Media: The Newest Marketing Vehicle

Commuting media is transforming mobile marketing by allowing brands and retailers to reach on-the-go consumers with contextual offers directly in their vehicle through channels like Waze, OnStar, GasBuddy and the connected car. 
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The Rise of Small Format Retail

After decades of big-box expansion, the retail industry is now shifting to smaller stores. In 2015, small format retail categories — drug, dollar and convenience store — outgrew larger format stores by almost 400%, and now make up a more than $1 trillion market. This growth is no accident. Demographic shifts paired with online shopping behavior and shifting consumer demands are forcing leading retailers to think small.

As many marketers have learned, merely launching a mobile app isn’t enough. While mobile apps can attract a retailer’s most loyal customers, that loyalty isn’t guaranteed to last. In order to keep customers engaged and shopping in-store, mobile apps must consistently deliver value. 

In this white paper, we discuss the keys to successfully leveraging offers in a mobile app, while also providing real-world case studies that illustrate how some of Koupon’s clients have been successful in the past.

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