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CPG Brands Deliver Mobile Offers Via Multi-Screen Advertising

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2018 State of the Industry, Mobile Offers in Convenience Stores

In our 4th annual State of the Industry report, we highlight the changing retail landscape and shifting consumer shopping patterns that are paving the way for the rise of mobile offers in the $233b convenience store industry.

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Commuting Media: The Newest Marketing Vehicle

Commuting media is transforming mobile marketing by allowing brands and retailers to reach on-the-go consumers with contextual offers directly in their vehicle through channels like Waze, OnStar, GasBuddy and the connected car. 
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The Rise of Small Format Retail

After decades of big-box expansion, the retail industry is now shifting to smaller stores. In 2015, small format retail categories — drug, dollar and convenience store — outgrew larger format stores by almost 400%, and now make up a more than $1 trillion market. This growth is no accident. Demographic shifts paired with online shopping behavior and shifting consumer demands are forcing leading retailers to think small.

The time spent watching TV is now overlapping with the time spent with mobile devices, making it increasingly difficult engage consumers with TV spots. In order to target these multitasking consumers, marketers  are now utilizing multi-screen advertising. Download to learn how major CPG brands, including Coke Zero, are now delivering mobile offers during TV spots - engaging consumers and driving in-store trips.

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