Blog Main Image

Rethinking Loyalty with Mobile Offers

2018 SOI blog creative.jpg
img-1.jpg

2018 State of the Industry, Mobile Offers in Convenience Stores

In our 4th annual State of the Industry report, we highlight the changing retail landscape and shifting consumer shopping patterns that are paving the way for the rise of mobile offers in the $233b convenience store industry.

commuting media blog creative-1.jpg
Mobile Strategy-2.png

Commuting Media: The Newest Marketing Vehicle

Commuting media is transforming mobile marketing by allowing brands and retailers to reach on-the-go consumers with contextual offers directly in their vehicle through channels like Waze, OnStar, GasBuddy and the connected car. 
small format blog creative.jpg
Industry Insights-4.png

The Rise of Small Format Retail

After decades of big-box expansion, the retail industry is now shifting to smaller stores. In 2015, small format retail categories — drug, dollar and convenience store — outgrew larger format stores by almost 400%, and now make up a more than $1 trillion market. This growth is no accident. Demographic shifts paired with online shopping behavior and shifting consumer demands are forcing leading retailers to think small.

Strengthening relationships with consumers comes down to three things: value, personalization, and rewarded behavior. None of these need to be complicated, and don’t necessarily require an app or loyalty card. Koupon will show you just how simple earning loyalty is when you follow these three steps:

  • Integrate value into unique experiences
  • Create a personalized consumer journey
  • Reward consumers for engagement 

Download to learn more!

Download the full article