In our 4th annual State of the Industry report, we highlight the changing retail landscape and shifting consumer shopping patterns that are paving the way for the rise of mobile offers in the $233b convenience store industry.
After decades of big-box expansion, the retail industry is now shifting to smaller stores. In 2015, small format retail categories — drug, dollar and convenience store — outgrew larger format stores by almost 400%, and now make up a more than $1 trillion market. This growth is no accident. Demographic shifts paired with online shopping behavior and shifting consumer demands are forcing leading retailers to think small.
Clients are always surprised when we tell them that in-store signage is an important element to a mobile offer strategy, but with 61% of convenience store shoppers admitting to making impulse purchases, reaching them when they are in-store is vital to driving meaningful results.
In this case study, we take a look at how leading CPG brands and retailers are leveraging in-store signage to influence impulse purchases and grow sales.
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