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2017 State of Mobile Offers

2016 proved to be another blockbuster year not just for Koupon Media, but the mobile offer industry as a whole. In this year’s report, we’ll review some of the key trends in the mobile offer industry and share some of Koupon’s insights and success stories from 2016.

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Commuting Media: The Newest Marketing Vehicle

Commuting media is transforming mobile marketing by allowing brands and retailers to reach on-the-go consumers with contextual offers directly in their vehicle through channels like Waze, OnStar, GasBuddy and the connected car. 
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The Rise of Small Format Retail

After decades of big-box expansion, the retail industry is now shifting to smaller stores. In 2015, small format retail categories — drug, dollar and convenience store — outgrew larger format stores by almost 400%, and now make up a more than $1 trillion market. This growth is no accident. Demographic shifts paired with online shopping behavior and shifting consumer demands are forcing leading retailers to think small.

Promoting Mobile Offers Through In-Store Signage 

Clients are always surprised when we tell them that in-store signage is an important element to a mobile offer strategy, but with 61% of convenience store shoppers admitting to making impulse purchases, reaching them when they are in-store is vital to driving meaningful results.

In this case study, we take a look at how leading CPG brands and retailers are leveraging in-store signage to influence impulse purchases and grow sales.

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