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Mobile Rebates: An Instant Solution for the Alcohol Category

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2017 State of Mobile Offers

2016 proved to be another blockbuster year not just for Koupon Media, but the mobile offer industry as a whole. In this year’s report, we’ll review some of the key trends in the mobile offer industry and share some of Koupon’s insights and success stories from 2016.

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The Rise of Small Format Retail

After decades of big-box expansion, the retail industry is now shifting to smaller stores. In 2015, small format retail categories — drug, dollar and convenience store — outgrew larger format stores by almost 400%, and now make up a more than $1 trillion market. This growth is no accident. Demographic shifts paired with online shopping behavior and shifting consumer demands are forcing leading retailers to think small.

Mobile rebates are helping leading alcohol brands prevent fraud, adapt to the changing marketplace and collect valuable data that helps them learn more about their customers.

In this piece, we’ll demonstrate the simplicity of mobile rebates by discussing:

  • How to adapt to the changing market with mobile rebates
  • The simplicity of adding mobile rebates to existing marketing campaigns
  • How mobile rebates provide insight into shopper behavior
  • Mobile rebate success story

 

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