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Mobile Offers and Location-Based Tech

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2018 State of the Industry, Mobile Offers in Convenience Stores

In our 4th annual State of the Industry report, we highlight the changing retail landscape and shifting consumer shopping patterns that are paving the way for the rise of mobile offers in the $233b convenience store industry.

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Commuting Media: The Newest Marketing Vehicle

Commuting media is transforming mobile marketing by allowing brands and retailers to reach on-the-go consumers with contextual offers directly in their vehicle through channels like Waze, OnStar, GasBuddy and the connected car. 
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The Rise of Small Format Retail

After decades of big-box expansion, the retail industry is now shifting to smaller stores. In 2015, small format retail categories — drug, dollar and convenience store — outgrew larger format stores by almost 400%, and now make up a more than $1 trillion market. This growth is no accident. Demographic shifts paired with online shopping behavior and shifting consumer demands are forcing leading retailers to think small.

The mobile device has become the most personal device we own. And because consumers now feel such a personal connection with their devices, no longer do they simply want marketing messages to feel personalized – rather, they expect these messages to be personalized. Such high expectations have caused the emergence of location-based marketing over the past few years – a practice that allows advertisements to be more efficient and impactful than ever before. Download to learn how you can target your consumers at exactly the right time and place!

 

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