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Kwik Fill Partners with Koupon Media

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2018 State of the Industry, Mobile Offers in Convenience Stores

In our 4th annual State of the Industry report, we highlight the changing retail landscape and shifting consumer shopping patterns that are paving the way for the rise of mobile offers in the $233b convenience store industry.

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Commuting Media: The Newest Marketing Vehicle

Commuting media is transforming mobile marketing by allowing brands and retailers to reach on-the-go consumers with contextual offers directly in their vehicle through channels like Waze, OnStar, GasBuddy and the connected car. 
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The Rise of Small Format Retail

After decades of big-box expansion, the retail industry is now shifting to smaller stores. In 2015, small format retail categories — drug, dollar and convenience store — outgrew larger format stores by almost 400%, and now make up a more than $1 trillion market. This growth is no accident. Demographic shifts paired with online shopping behavior and shifting consumer demands are forcing leading retailers to think small.

Kwik Fill/Red Apple convenience store chain has partnered with Koupon Media to deliver mobile offers that will increase loyalty and in-store sales. Kwik Fill joins Koupon’s client list of 28,000 major convenience stores that drive loyalty, store traffic and sales with the Koupon Platform.

The mobile offer program will deliver personalized and targeted incentives to Kwik Fill’s customers that will ultimately increase in-store purchases and link loyalty back to the rewards program.

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