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Mobile Coupon Marketing: Best Practices

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2018 State of the Industry, Mobile Offers in Convenience Stores

In our 4th annual State of the Industry report, we highlight the changing retail landscape and shifting consumer shopping patterns that are paving the way for the rise of mobile offers in the $233b convenience store industry.

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Commuting Media: The Newest Marketing Vehicle

Commuting media is transforming mobile marketing by allowing brands and retailers to reach on-the-go consumers with contextual offers directly in their vehicle through channels like Waze, OnStar, GasBuddy and the connected car. 
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The Rise of Small Format Retail

After decades of big-box expansion, the retail industry is now shifting to smaller stores. In 2015, small format retail categories — drug, dollar and convenience store — outgrew larger format stores by almost 400%, and now make up a more than $1 trillion market. This growth is no accident. Demographic shifts paired with online shopping behavior and shifting consumer demands are forcing leading retailers to think small.

If you’ve spent any time with or around mobile marketing, you may have noticed a trend – mobile coupons are growing like a weed. In fact, according to eMarketer, the number of adult mobile coupon consumers increased by 18% to 92.6 million in 2015, alone. And by the end of 2016, over 104 million consumers are expected to be mobile coupon users – that’s 1/3 of the U.S. population! Such a jarringly positive trend only emphasizes the growing importance of mobile coupon marketing. 

Download now to learn how you can get on board with mobile coupon marketing! 

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