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Mobile Coupon Marketing: Best Practices

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2017 State of Mobile Offers

2016 proved to be another blockbuster year not just for Koupon Media, but the mobile offer industry as a whole. In this year’s report, we’ll review some of the key trends in the mobile offer industry and share some of Koupon’s insights and success stories from 2016.

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Commuting Media: The Newest Marketing Vehicle

Commuting media is transforming mobile marketing by allowing brands and retailers to reach on-the-go consumers with contextual offers directly in their vehicle through channels like Waze, OnStar, GasBuddy and the connected car. 
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The Rise of Small Format Retail

After decades of big-box expansion, the retail industry is now shifting to smaller stores. In 2015, small format retail categories — drug, dollar and convenience store — outgrew larger format stores by almost 400%, and now make up a more than $1 trillion market. This growth is no accident. Demographic shifts paired with online shopping behavior and shifting consumer demands are forcing leading retailers to think small.

If you’ve spent any time with or around mobile marketing, you may have noticed a trend – mobile coupons are growing like a weed. In fact, according to eMarketer, the number of adult mobile coupon consumers increased by 18% to 92.6 million in 2015, alone. And by the end of 2016, over 104 million consumers are expected to be mobile coupon users – that’s 1/3 of the U.S. population! Such a jarringly positive trend only emphasizes the growing importance of mobile coupon marketing. 

Download now to learn how you can get on board with mobile coupon marketing! 

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