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Advertising with Mobile Coupons

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2017 State of Mobile Offers

2016 proved to be another blockbuster year not just for Koupon Media, but the mobile offer industry as a whole. In this year’s report, we’ll review some of the key trends in the mobile offer industry and share some of Koupon’s insights and success stories from 2016.

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Commuting Media: The Newest Marketing Vehicle

Commuting media is transforming mobile marketing by allowing brands and retailers to reach on-the-go consumers with contextual offers directly in their vehicle through channels like Waze, OnStar, GasBuddy and the connected car. 
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The Rise of Small Format Retail

After decades of big-box expansion, the retail industry is now shifting to smaller stores. In 2015, small format retail categories — drug, dollar and convenience store — outgrew larger format stores by almost 400%, and now make up a more than $1 trillion market. This growth is no accident. Demographic shifts paired with online shopping behavior and shifting consumer demands are forcing leading retailers to think small.

Reaching today’s customers across the digital space is unquestionably positive for marketers in this day and age. But the trouble is that the ads become an amorphous blob of all-too-similar content. As a marketer, you are constantly faced with the challenge of digital ad fatigue, needing to differentiate your content from the thousands of other marketers playing in the same space. But how can you win the attention of your customers? One of the most effective options is the introduction of mobile coupons as an ingrained part of the digital ad user experience. 

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