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Advertising with Mobile Coupons

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2018 State of the Industry, Mobile Offers in Convenience Stores

In our 4th annual State of the Industry report, we highlight the changing retail landscape and shifting consumer shopping patterns that are paving the way for the rise of mobile offers in the $233b convenience store industry.

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Commuting Media: The Newest Marketing Vehicle

Commuting media is transforming mobile marketing by allowing brands and retailers to reach on-the-go consumers with contextual offers directly in their vehicle through channels like Waze, OnStar, GasBuddy and the connected car. 
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The Rise of Small Format Retail

After decades of big-box expansion, the retail industry is now shifting to smaller stores. In 2015, small format retail categories — drug, dollar and convenience store — outgrew larger format stores by almost 400%, and now make up a more than $1 trillion market. This growth is no accident. Demographic shifts paired with online shopping behavior and shifting consumer demands are forcing leading retailers to think small.

Reaching today’s customers across the digital space is unquestionably positive for marketers in this day and age. But the trouble is that the ads become an amorphous blob of all-too-similar content. As a marketer, you are constantly faced with the challenge of digital ad fatigue, needing to differentiate your content from the thousands of other marketers playing in the same space. But how can you win the attention of your customers? One of the most effective options is the introduction of mobile coupons as an ingrained part of the digital ad user experience. 

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