In our 4th annual State of the Industry report, we highlight the changing retail landscape and shifting consumer shopping patterns that are paving the way for the rise of mobile offers in the $233b convenience store industry.
After decades of big-box expansion, the retail industry is now shifting to smaller stores. In 2015, small format retail categories — drug, dollar and convenience store — outgrew larger format stores by almost 400%, and now make up a more than $1 trillion market. This growth is no accident. Demographic shifts paired with online shopping behavior and shifting consumer demands are forcing leading retailers to think small.
As many marketers have learned, merely launching a mobile app isn’t enough. While mobile apps can attract a retailer’s most loyal customers, that loyalty isn’t guaranteed to last. In order to keep customers engaged and shopping.
Clients are always surprised when we tell them that SMS text marketing is still one of the most effective channels on our platform. It’s a technology that has been with us for over 20 years, but believe it or not text messaging is still.
With connected cars on the rise and the number of minutes spent in the car also increasing, a powerful new marketing channel has emerged.
The connected car enables brands and retailers to reach drivers in their vehicles with highly.
Mobile rebates are helping leading alcohol brands prevent fraud, adapt to the changing marketplace and collect valuable data that helps them learn more about their customers.
Mobile marketing has been used for years to reach on-the-go consumers, but let’s face it: consumers are more active than ever before and increasingly difficult to reach.
A leading CPG brand was faced with 3 challenges:
Mobile offers have emerged as the go-to promotional strategy for marketers, allowing them to reach consumers in the digital world and drive them in-store to make a physical purchase.
A major CPG brand leveraged Koupon's Redeemable Ad solution to launch an online ad campaign promoting the brand and a special offer redeemable in small format stores. In order to maximize reach and drive on-the-go consumers in-store,.
After decades of big-box expansion, the retail industry is now shifting to smaller stores. In 2015, small format retail categories — drug, dollar and convenience store — outgrew larger format stores by almost 400%, and now make up a.
2016 proved to be another blockbuster year not just for Koupon Media, but the mobile offer industry as a whole.In this year’s report, we’ll review some of the key trends in the mobile offer industry and share some of Koupon’s insights.
As more and more consumers become willing to share location data, proximity marketing is paving the path to success for marketers – and we have the stats to back that up. Through campaigns run and data collected, Koupon has witnessed.
Paper coupons are responsible for creating a widely successful industry, but they no longer hold the place they once did. This is a result of the mobile device expediting consumer lifestyles and transforming shopping behavior at a pace.
As marketers, we all know that to instantly engage and stand out from others you must know where your consumers are spending their time and how they want to be reached. And with the channels of distribution able to make or break a.
This report studies the major factors that have played into the recent growth of the convenience industry. These findings provide marketers with key insights on how to leverage the opportunities presented by c-stores to continue growth.
Marketers know that mobile is the place to reach consumers, with the average adult spending over 3 hours on their mobile device each day. Marketers also know that driving engagement is easily done by delivering mobile offers, but.
Strengthening relationships with consumers comes down to three things: value, personalization, and rewarded behavior. None of these need to be complicated, and don’t necessarily require an app or loyalty card. Koupon will show you just.
Digital trends are changing rapidly, causing consumer preferences to change at the same pace. While it has become second nature for marketers to stay relevant on the ever-changing trends, always knowing what consumers want proves to be.
When launching new products, marketing strategies must be broad-reaching to promote awareness and drive trial. To do this, campaigns must instantly engage and be delivered across a variety of channels in order to reach on-the-go.
In the digital age, the thought of completing and mailing a paper rebate form is a daunting proposition for consumers. This is posing a problem for marketers, forcing them to shift the way they deliver discount-based campaigns. To.
In an age where we are always arm’s length away from an electronic device, it comes as no surprise that media consumption increases every day. In fact, ZenithOptimedia reports that people spend more than 8 hours of their day with some.
The mobile device has become the most personal device we own. And because consumers now feel such a personal connection with their devices, no longer do they simply want marketing messages to feel personalized – rather, they expect.
Time and time again, marketers are told utilizing social is a marketing must – but is that still the case? More importantly, how do we as marketers drive consumers from social posts to in-store buyers? And how exactly does digital.
As a marketer, you know that being savvy in the digital space can increase the bottom line. However, the challenges are becoming greater as consumers are becoming more technologically advanced during their day-to-day lives. To increase.
The time spent watching TV is now overlapping with the time spent with mobile devices, making it increasingly difficult engage consumers with TV spots. In order to target these multitasking consumers, marketers are now.
According to Marketing Charts, “…the future of targeted marketing won’t be what you find on the internet, see on TV, read in a newspaper/magazine, or hear on the radio – it will be found on the device we take with us wherever we go –.
Reaching today’s customers across the digital space is unquestionably positive for marketers in this day and age. But the trouble is that the ads become an amorphous blob of all-too-similar content. As a marketer, you are constantly.
With over 1.5 million apps available today, finding unique ways to engage customers and drive in-store trips is becoming increasingly difficult. Luckily, there is a simple solution to ensure consumers are not only downloading your app,.
When presented with Kum & Go’s goals, Koupon Media immediately knew that a social coupon campaign was the solution. Koupon Media’s socially enabled coupons not only drive in-store traffic and increase participation through social.
These questions arise for many marketers - how do you acquire new customers to a loyalty app? How do you increase engagement both inside and outside of your loyalty app? It can be daunting to come up with a strategy. In our latest.
Over the past few years, marketers have had success placing mobile offers into their branded mobile apps. Due to the success, branded mobile apps continue to be one of the most attractive options for mobile offers in 2016 – and with.
If you’re a mobile marketer, you’ve probably tried next to every option available when trying to reach your consumers directly on their mobile devices. From social networks to email to branded mobile apps – the routes to making a.
Millennial shoppers contribute a staggering $1.3 trillion to annual consumer spending. Millennials are characterized by their reliance on the internet, mobile technology, crowdsourcing, and instant gratification, yet, they are not.
The vast majority of our day-to-day lives boil down to a single thing: routine. In fact, about 40 percent of our daily activities are performed in almost the same situations (Science Daily (2014). Keeping this in mind, it is imperative.
We have some good news, bad news, and great news for marketers. Consumers are becoming more and more mobile-centric, with the average adult spending approximately 3 hours and 8 minutes on their mobile device each day – that’s the good.
Kwik Fill/Red Apple convenience store chain has partnered with Koupon Media to deliver mobile offers that will increase loyalty and in-store sales. Kwik Fill joins Koupon’s client list of 28,000 major convenience stores that drive.
If you’ve spent any time with or around mobile marketing, you may have noticed a trend – mobile coupons are growing like a weed. In fact, according to eMarketer, the number of adult mobile coupon consumers increased by 18% to 92.6.
Koupon is excited to announce its most encompassing report to-date titled, The State of the Coupon Industry. The report provides data and key industry insights into what has happened to the mobile coupon industry, where it is going and.
The Millennial generation has lost its grip as the largest (and most elusive) generational group in the United States, now standing as the second largest generation in the country.