The summer season is right around the corner, which cues the start of BBQs, days at the pool and weekends at the lake. Based on the stats, these summer activities prompt the rise of alcohol sales, with beer witnessing the biggest jump in sales. According to the Wall Street Journal, roughly a third of beer sales in the US take place between Memorial Day and Labor Day. The most critical week of that time frame is July Fourth, when sales are traditionally 30-40% higher than the average week.
The sales that occur between June and September can make or break the entire year, making promotions crucial for beer, wine and spirit brands. But as marketers in the alcohol industry know, there are many hurdles that come along with offering coupons on age-restricted items.
Enjoy the summer, let Koupon do the work
When launching promotions, most marketers in the alcohol industry are faced with a few obstacles: integrating with retailers, marketing, communication and even legal challenges. Mobile rebates overcome these hurdles altogether.
Mobile rebates don’t require retailer integration because they are a brand-owned experience, advertised through brand-owned marketing channels such as in-store signage. With Koupon, mobile rebate campaigns are launched in mobile web, significantly broadening the reach and engagement of promotions by eliminating the need to download a third party or retailer’s app.
Mobile rebates are a simple solution for beer and alcohol categories because age verification is done at the point-of-sale, before customers can purchase the product and submit their receipt.
Here’s a quick look at how the mobile rebate process works:
- Brand displays in-store signage notifying customers that a mobile rebate is available
- Customer shows proof of age and purchases the product
- Customer takes a photo of their receipt and submits the photo with their name and email
- Customer receives digital payment within 48 hours
- Koupon Media facilitates the entire process, from offer setup to receipt validation to consumer reimbursement
In addition to overcoming the common hurdles faced by marketers, mobile rebates also provide unique opportunities to learn about consumer shopping behaviors. Through the receipt validation process, marketers are given data points such as store location, day part, price points, items being purchased with the promoted product and total basket value. This data can be used for post-promotion analysis to optimize future campaigns and make this summer a record-breaking season!