Advances in technology continue to drive changes to the c-store industry each and every day. Emerging loyalty programs, mobile payments, online ordering, and advanced analytics are all having an impact on how retailers and brands engage with today’s c-store shopper.
Innovations in Digital Marketing
In a recent study by AlixPartners, c-store shoppers were asked to evaluate the importance of today’s emerging technologies. Digital marketing initiatives like loyalty programs, mobile offers, and digital signage were among the top differentiators, showing once again that new technologies must deliver tangible value to consumers.
C-Store Payment Goes Mobile
Business Insider forecasts that in-store payments with mobile devices will reach $500b by 2020. Paired with the new EMV requirements that will be enforced starting in 2020, c-stores are starting to react.
POS vendors are releasing innovative at-the-pump solutions to meet the new EMV requirements and many c-stores and fuel brands are rolling out mobile payment solutions.
With Delivery, C-Stores Are at the Front Door
New technology startups like goPuff and established c-store players like 7-Eleven are using mobile technology and the sharing economy to meet customers wherever they are. Gone are the days of having to drive to the closest c-store to get a 6-pack or freshly baked pizza.
In this report, we cover the growing importance of digital marketing in c-store, how better collaboration with CPG will be a multibillion-dollar growth opportunity, and the increasing importance of technology standards. We also take a look at the ongoing activity around mobile payment and EMV, while reviewing some new technologies that aim to make mobile payments more seamless in the future. Finally, we’ll discuss the burgeoning business of online c-store ordering and delivery that is growing in popularity.
As is the case with innovation, the trends discussed in this report are just the start – we expect the pace of innovation to accelerate in 2018 and the years to come.