Welcome to our new blog series, where we'll be sharing the news and trends that are shaping the convenience store industry! In this week's Koupon News Update, learn about the effects of Amazon Go on the c-store industry, supermarkets launching small-format stores, and GasBuddy's new mobile fuel payment technology.
Last year a leading tea brand launched new packaging and was faced with the challenge of driving trial while also maintaining its existing consumer base. Looking for a solution to reach the right channels and beverage-seeking consumers, the brand came to Koupon Media.
Advances in technology continue to drive changes to the c-store industry each and every day. Emerging loyalty programs, mobile payments, online ordering, and advanced analytics are all having an impact on how retailers and brands engage with today’s c-store shopper.
For years CPG brands invested a large portion of their budgets in trade promotion to reach and engage consumers primarily in the grocery space. But as growth in grocery revenue continues to slow, CPG brands are beginning to rethink how and where they can reach today’s shoppers.
2017 brought another year of change for retail, with the convenience store industry not only expanding their footprint, but also outpacing big-box retailers in revenue growth.
For this growth to continue, brand and c-store marketers must begin to think outside of their own channels in order to reach and engage new customers.