Today’s retail industry is facing disruptions that are transforming the industry as a whole. The continued growth of e-commerce, the rise of subscription and home delivery services and the increasing use of mobile commerce is forcing retail marketers to rethink how they market, engage and sell products to an increasingly connected consumer base.
We’re in the homestretch of 2016, which means the holidays have managed to sneak up on us yet again. For many, this marks the beginning of the most wonderful time of the year. For marketers, however, this means the clock is ticking and holiday campaign season is right around the corner. And with holiday revenue able to account for 20-40% of a retailer’s annual sales, these campaigns will determine how you finish out the year.
Over 100 years ago, coupons were first introduced by Coca-Cola as a promotion tactic.
Delivering over 8.5 million free drinks from 1984 to 1913, many attribute the initial success of Coca-Cola solely to these coupons. Witnessing the success of Coca-Cola, coupons were adopted by brands nationwide and the coupon industry emerged.
While mobile has proven to be one of the biggest influencers of retail, location is fast becoming a key determinant for the future of retail. As consumers become increasingly mobile, constantly on-the-go, the retail industry has had to transform the way they target these consumers. According to Forbes, 86 million consumers will make a purchase on their mobile device in 2016 and 96% of consumers will use their mobile device to find the best available deal. And with on-the-go researchers 45% more likely to make a purchase within the hour, the retail industry has had to undergo these transformations faster than anticipated.
Koupon Media is proud to announce that we have earned the 406th spot on the 35th annual Inc. 500 list. Inc. 500 is the most prestigious ranking of the nation’s fastest-growing private companies and represents the top tier of the broader Inc. 5000 list. This award recognition follows 3 years of nearly 1,000% revenue growth.