2017 has already been named the year of the mobile coupon, which means 2016 has been an eventful year for Koupon Media.
Koupon Media is proud to announce a partnership with GasBuddy, the technology company changing the way consumers find, purchase and save money on gasoline. This partnership will deliver targeted, personalized mobile coupons to GasBuddy’s 60 million subscribers and provide consumers access to discounts and offers from their favorite brands and retailers directly in the GasBuddy app, powered by Koupon Media.
Koupon Media is proud to announce a partnership with Verifone, a world leader in payments and commerce solutions, to enhance mobile coupon security. This partnership will eliminate fraud at the POS by delivering secure, one-time-use mobile coupons to brands and retailers.
When it comes to shopping, convenience is top-of-mind for the modern day consumer. No longer do consumers simply want convenient shopping experiences - rather, they demand them. These demands come as a result of rapidly changing consumer preferences, economic factors, technology and generational shifts. When combined, these factors create a price-conscious consumer base that is increasingly turning to dollar and convenience stores for their everyday shopping.
Today’s retail industry is facing disruptions that are transforming the industry as a whole. The continued growth of e-commerce, the rise of subscription and home delivery services and the increasing use of mobile commerce is forcing retail marketers to rethink how they market, engage and sell products to an increasingly connected consumer base.