There is a growing trend in retail presenting a tremendous opportunity for
CPG brands – the convenience store. CPGs have focused mainly on grocery, with the c-store vertical being underutilized as a profitable channel until now.
When it comes to shopping, convenience is top-of-mind for the modern day consumer. No longer do consumers simply want convenient shopping experiences - rather, they demand them. These demands come as a result of rapidly changing consumer preferences, economic factors, technology and generational shifts. When combined, these factors create a price-conscious consumer base that is increasingly turning to dollar and convenience stores for their everyday shopping.
2017 has already been named the year of the mobile coupon, which means 2016 has been an eventful year for Koupon Media.
Koupon Media is proud to announce a partnership with GasBuddy, the technology company changing the way consumers find, purchase and save money on gasoline. This partnership will deliver targeted, personalized mobile coupons to GasBuddy’s 60 million subscribers and provide consumers access to discounts and offers from their favorite brands and retailers directly in the GasBuddy app, powered by Koupon Media.
Koupon Media is proud to announce a partnership with Verifone, a world leader in payments and commerce solutions, to enhance mobile coupon security. This partnership will eliminate fraud at the POS by delivering secure, one-time-use mobile coupons to brands and retailers.