While mobile has proven to be one of the biggest influencers of retail, location is fast becoming a key determinant for the future of retail. As consumers become increasingly mobile, constantly on-the-go, the retail industry has had to transform the way they target these consumers. According to Forbes, 86 million consumers will make a purchase on their mobile device in 2016 and 96% of consumers will use their mobile device to find the best available deal. And with on-the-go researchers 45% more likely to make a purchase within the hour, the retail industry has had to undergo these transformations faster than anticipated.
Koupon Media is proud to announce that we have earned the 406th spot on the 35th annual Inc. 500 list. Inc. 500 is the most prestigious ranking of the nation’s fastest-growing private companies and represents the top tier of the broader Inc. 5000 list. This award recognition follows 3 years of nearly 1,000% revenue growth.
Consumers are becoming increasingly mobile every day, challenging marketers to
create new ways to reach these on-the-go consumers. With consumers constantly switching between apps and scrolling through multiple web pages at a time, the challenge of capturing their attention only grows.
All digital marketers feel the gravity of this challenge, and feel the pressure to not only overcome it but prove success by beating the benchmarks.
There is a growing trend in retail presenting a tremendous opportunity for CPG brands – the convenience store. CPGs have focused mainly on grocery, with the c-store vertical being underutilized as a profitable channel until now.
With Millennials spending 20% of all household income, they have become the most targeted demographic in the retail industry today, making it crucial for marketers to stay-up-to date with their demands. There are three dynamic factors that set Millennials apart from any other generation: